Adidas Golf | Dunning Golf | PGA Tour Charity Contributions

A Californian agency has been appointed by Adidas Golf to manage and execute all creative planning and implementation for its Adidas Golf range of apparel and eyewear. The agency which was established some 7 years ago also manages TaylorMade-Adidas Golf worldwide, Maxfli Golf and Rossa golf putters. Other accounts include the Duramed Futures Tour, the San Diego Convention and Visitors Bureau.

Two PGA players who are prominent in the world of golf have signed sponsorship contracts this year for a 5-year deal with Thomson Corporation, an information solutions provider. Mike Weir will be endorsed with Thomson logo on his personalised golf cap – no further details were provided; whilst Masters winner Zach Jonson has prolonged his sponsorship deal with golf apparel manufacturer Dunning Golf. Johnson will wear Dunning Golf branded golf clothes throughout all on-course tournaments, in all advertising and marketing activity – and participating in the development of the golf brands apparel system.

The PGA raised over $115m for charitable causes in 2007 - the most ever in the Tour’s long history. The amount is relative to all three PGA organisations, the PGA Tour, Nationwide Tour and Champions Tour. In what appeared to be a record year for charity donations from Golf organisations – the EDS Byron Nelson Championship beat the $99million goal post of all time donations to charity. The Valero Texas Open was the first golfing event in history to raise over $8-million in less than one year. Almost passing the $8-million mark – The FBR Open reported a donation of $7.8-million to good causes.

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